Deliveroo Procurement Transformation Drives Business Value
Procurement Becomes a Business Accelerator
Procurement transformation is a major priority for Deliveroo as the company scales a high-volume marketplace business. At Coupa Inspire 2026, Deliveroo Chief Procurement Officer Rob Turner explains why procurement must help the business move faster without losing control. The goal is not only to reduce costs. It is also to make procurement easier to work with, safer for the business and more valuable to teams that need to move quickly.
Turner joins Techstrong TV host Colleen Coll to discuss the problems Deliveroo needed to solve before adopting Coupa. The company had complex approval processes, disconnected sourcing and purchase-to-pay systems, and workflows that made procurement difficult for internal teams. That created a risk that users would work around procurement, which could weaken compliance and increase costs.
Deliveroo Rebuilds the Operating Model
The interview highlights why procurement transformation had to support both financial performance and business agility. Turner notes that supplier spend represented a large share of operating costs. Better control over that spend could free up cash, support EBITDA and create room for growth investments.
Deliveroo reviewed multiple options before choosing Coupa. The team considered whether to build internally or work with a platform partner. Turner explains that the company needed a single end-to-end platform because much of the value came from connecting upstream and downstream procurement processes. Coupa stood out during the assessment because it could support the operating model Deliveroo needed.
Supplier Adoption Required a Bold Cutover
One of the strongest results from the project was 100% supplier adoption across 10 countries. Turner says Deliveroo achieved that by making the new process the only way to transact. The company turned old systems off and switched the new system on, rather than rolling out country by country.
That approach required clear preparation. Suppliers and internal teams needed to understand what was changing and why. Deliveroo also shifted the project focus from design and technical engineering to change management once the build was underway. Senior end users joined the steering process so their teams could be ready to adopt the new way of working.
Governance and Speed Can Work Together
The discussion shows that strong procurement governance does not have to slow the business down. With the right platform, process and change plan, procurement can support experimentation while still protecting cost, compliance and supplier control. Turner’s experience gives procurement leaders a practical example of how to modernize without overcomplicating the business.
For Techstrong TV viewers, the takeaway is clear. Procurement transformation works best when technology, process design and change management move together. Deliveroo’s Coupa deployment shows how a procurement team can become a value driver rather than an administrative hurdle.
