Antix CEO Roman Cyganov on How AI Digital Twins Are Transforming Marketing Campaigns

Hello and welcome to the latest edition of the Techstrong AI Leadership Insight series. Today we're with Roman Signoff, who's CEO of antics, and we're talking about, well, the rise of digital twins of people. And maybe we'll be able to get more done because well, there'll be more of us.

Roman, welcome to the show. Thank you for having me. I would like to like highlight a couple of new things from, uh, this like really interesting, let's say area.

All right, my friend. Well, what exactly is a digital twin and how many of 'em may I have? Because, well, who knows, maybe we'll have triplets and quadruplets.

Oh yeah, for sure. So the main, the main like, um, idea behind of it's like to help people, uh, first of all to create any type of content based on ai, uh, photos and videos for social media activities. And also to create those own digital twin where you can put your digital copy to the blockchain, uh, and to the marketplace where others can rent this digital twin to produce any type of content with your face and to share revenue from like passive income.

You will, uh, have passive income, uh, from uh, this type of generation and uh, how it works. Let's say you are having like QIC process to verify your real person behind this digital twin are not, maybe someone wanted to like create your copy without permission, right? With a deep fake, uh, I dunno goals.

This is why we're truly believe to avoid this miscommunication, uh, with the people, you should lend your QYC to verify your digital twin and to have an access, uh, to provide an access for others to produce a content based on your, uh, like face voice and other stuff for those campaigns, for those social media, et cetera. But with specific limits. Let's say you are allowed only produce content for, I dunno, real estate or for cars or whatever.

You, you will have these limits in the blockchain and smart contracts where others cannot avoid this. Like limits to produce like tricky stuff for other markets, you know? Um, and uh, also like you're using this platform to produce this type of contents included like generation image, adding this image, this looks hyper, realistically, uh, included video and uh, also, uh, like lip sync where you are speaking like, uh, let's say speaking hats if you need this type of content as well.

So this like a whole idea behind, um, yeah. Alright. So will this be something that only celebrities are using to kind of manage their advertising contracts and their image or is this something that just about everybody who's involved in some sort of, I don't know, press release is gonna probably want to do because um, you know, they get asked a million times to go do something for some vendor that you know they're working with?

Yeah. Uh, honestly, this really gr great question. Our main target point for, for the market, this is creative economy in general.

Not only like celebrities but also like small influencers, uh, bigger influencers and regular people because during this, let's say infrastructure, you can produce not only like content with advertisement, you also can produce any type of content for your social media to your, for your Instagram TikTok to make viral contents, uh, for social media or to do some news from that or to convert, let's say your, uh, like audio to video with your face where you are talking about some, some topic from some amma sessions or podcasts. And uh, we have a lot of utilizations, uh, of this technology where you have like, uh, a bunch of different pipelines, one of the pipeline to produce contents and another pipeline, the marketplace where you can lend this contents and to lend your digital twin to the marketplace. And what are the interesting point in this case, uh, where let's say you are created your digital twin, you are making the rules for using these digital twins.

For others, let's say maybe you are just have fun, you are maybe some like, I dunno, comic, uh, who would like to make some fun video for his uh, um, his users. You can came to the platform, you can buy his time then like in this, in this two pipelines, you are producing content and you are lending this content and digital twins to the marketplace, uh, without problem with the deep fakes because any people, uh, can't check the content produced on this platform is verified by yourself or not. Like they can upload images, they can upload audio and videos to check this content has been produced on this platform and every single point is verified included text, voice, image and video or not on the blockchain.

So this is the way I'm applying governance to this whole process. 'cause a lot of people would be concerned that they would lose control of their twin and it would be used in areas where they were not approving of. So the next thing you know, you're endorsing some product you never heard of.

Exactly. And uh, to improve that we are created like security, uh, for, uh, for content creation where you have smart contract for each person, uh, and you are like individual or company, you are putting the rules what exactly and how exactly your digital twin can be utilized, uh, from uh, others. And uh, you have to have like specific rules.

Okay, I'm allowed to produce this content for real estate and car renting or whatever and I'm not allowed for, I dunno, for adult content, uh, for this and this topic for political content, whatever. And our system just blocking when you're trying to produce this type of content, we're constantly understanding what people are doing with these contents and we're blocking it on the backends with a restriction like, sorry, you are trying to like, uh, you are doing a mistake without rules. Sorry for that.

You can, you are allowed with this digital twin produce only this and that, this actually how we're like providing security for our, uh, customers on the marketplace. Yeah. Um, are we maybe in danger of overs saturating our images then because it will become too easy to, uh, replicate ourselves.

So do we need to have some concerns about how often we're allowing that to happen before you? Next thing you know, you're all over the internet and you've jumped the shark as they say. Definitely.

And you know, one of the problem right now, um, like AI is already here, right? And uh, all of these digital copies already here, it's almost not something new in general. And uh, the more time, like every year we're having more and more this type of contents, but the problem, what we are faced, uh, is we are not allowed to check and verify this type of contents because we're constantly see a lot of deep fakes.

And this is why I truly believe we should have this type of technology and platform where you can easily produce the same type of contents, uh, with your digital, uh, digital twin but with like specific verification and uh, for, to make others under this tam. This is really behind of it. Otherwise it cannot work because more and more content are generated already, uh, on the socials, but all of the socials cannot improve this a deep fake this produced by someone else or this is like specifically land that's, uh, for the real person account, let's say.

Um, this is why we talk to United Nations with this idea, uh, like how to elevate um, the technology with digital twins, but to secure people on this field with verification of the concepts. This is like the part of the blockchain on the platform why it's so important to have it. Yeah.

Um, ultimately are you kind of making the case for the convergence of AI technologies where we're using those to create digital images and blockchain into one kind of system and you know, does this kind of become maybe, I don't know, the actual killer use case for blockchain in a corporate kind of sense A as well because, uh, in this sentence? Well we have also like multiple utilization, uh, potentially, uh, utility, let's say for, uh, this type of contents. Uh, first of all, we have big requests from uh, governments of Abu Dhabi, uh, in uh, uh, UE to implement potentially this technology for traveling sector where people like tourists are coming to the region and uh, in the bus stations, in the trains, you will have these digital twins.

All of them will allow to speak with you with your like mother tongue. But on the meantime, now, on the meantime they're like really smart and verified by governments or verified by companies who are using them. Or if you are providing some influencer from the market, I dunno, Christian Ronaldo or Snoop Dog, whatever, uh, they have to verify themself and to allow to speak about these topics, right?

And this also opening like a door for monetization, uh, for them constantly. And uh, like without those involving you no need to have, uh, photo shoots and video shoots anymore because you have to put, you tend to put your digital twin to the system and others can produce this content and you are just getting fee, uh, from this, um, from this like use cases. Alright, so how realistic are the digital twins gonna be?

'cause some people would be like, well it can't be as good as the photo shoot with a real person or can it? Yeah. Uh, uh, we are eight a doc with this, uh, task honestly because we are in the field with, uh, digital twins long time and uh, when we are just startups, one digital twin took from us in a year to produce, uh, this type of like, uh, visual and then we optimize our technology, uh, where start, start to work with big clients like HBO Warner browsers when we are improved this technology first and then we're switched the really high quality and advanced pipeline with multiple cameras to create your digital scan and to produce this type of digital twins to really single, uh, to really simple process where you just need one picture of yours.

You are putting this picture to the system, you are uploading your voice approximately for two minutes to make the copy of your voice. And then we are producing the content with your face from one image. Now in the past it's been like unrealistic, but now this, there's like already presence, which we are going to launch, uh, next month right after my performance on GTeX.

Uh, because middle of October I'm going to perform from, from uh, big stage the GitX when I'm going to show the platform, how it working, et cetera. And, uh, in couple of days in Korea we're also going to to do the same, to like, to attract more and more people, uh, because our audience is growing really fast during this interest for this type of technology because we're helping people produce really stylish, uh, really attractive, realistic contents. Also based on our presets, let's say presets and this killer feature when you no need anymore struggle with really high quality prompting to find really great angle or light for your image video where just created a bunch of presets, like a big amount of presets, uh, where you just need to upload your picture, choose a presets and your digital twin and copy like common for exact spot with exact visual and light and quality, how we are created.

And then you just need to press a button to produce a video or to make some changes to this preset based on your, uh, let's say prompts. Am I just uploading a photo or are some people also gonna upload a video of themselves or is it just all you need is the photo? For now we need only one photo and we need only, uh, audio file with your voice.

What the important for audio, uh, for audio is to have exact style of communication which you will would like to have for your digital twin. Let's say if you are more excited or artistic, you need to provide exact like style of your communication to copy this style with your digital twin or to provide multiple different audios to have all of this style combined together, let's say, um, yeah, only one photo, uh, and audio optional if you need it, uh, to have your voice as well. Yeah.

Um, is it your sense therefore that uh, you know, is the entire nature of the ad game with personal endorsements gonna fundamentally change? I mean there's a whole industry built around this where people go to these photo shoots and there's photographers and there's video people and it can take months to create, uh, some sort of campaign. I mean, is that gonna get reduced to, I don't know, weeks?

That's reducing campaigns like enormously? Honestly, because our marketing guys, our marketing team and PR team, they are using our technology, our proprietary, uh, to produce content with myself, with my photos, with my videos, and with my permission for sure, uh, to save time, uh, for this type of stuff because we don't need more of these type of photo shoots. You also can have a photo shoot in your home.

Let's say you would like to have some photo shoot with, I dunno, maybe you have no skill to post, right? And maybe you have no skill to, to do makeup if you are like, need to do that or you don't need any more ransom outfit or to buy some outfit to have this photo shoots. You are just taking photo of yours.

You are choosing like preset with posts, with makeup, with outfits, and you are getting exact, uh, like final content with yourself. Uh, and you can do it like in whatever backgrounds, uh, you have. Uh, after this we are just recreating the full picture.

And if you're happy with picture or not, you can improve it. Like you can add or change a particular things. Let's say I don't like color of my dress, let's say you can change in, change in by prompt like texting, like change color or change collection of the outfit of this and that.

Or you can just tell the AI engines, uh, do this and that because we also have AI voice mode where you're just communicating with your marketing body, let's say. And uh, this marketing body on the backhands creating all of the dirty work for you, like in the silence. Um, and uh, you are just finally getting the final contents, uh, with exact quality what you need.

And this for sure a killer feature for, uh, this type of, uh, photographers, uh, et cetera, because you don't need anymore. You just need to have a subscription, your iPhone, that's it. And everything is done.

All right folks, you heard it here. The marketing game is never gonna be the same. And as far as I know, that is actually Roman and not his digital twin, but I'm pretty sure it's the real guy.

Roman, thanks for being on the show. Thank you so much, Mike. All right.

And thank you all for watching the latest episode of the Techstrong Do AI Leadership Insights series. You can find this episode and others on our website. We invite you to check them all out.

Until then, we'll see you next step.