Enterprise Application Pricing Shifts – Enterprising Insights – EP36

Keith Kirkpatrick, research director at The Futurum Group, discusses the current and future landscape for enterprise application pricing models, which are being impacted by the use of AI agents, generative AI and the growing demand for linking software expenditures to ROI. He will then move to the “Rant or Rave” segment, where he picks one item in the market, and either champions or criticizes it.