Using IoT for Urban Transport Optimization with Aviad Shnaiderman

Hi everyone. I'm Bonnie Schneider for Techstrong TV at Emerge America in Miami, Florida. And right now I'm at the Israeli Tech Pavilion where we are talking to Evd Schneiderman with ITC.

I've got great to have you on. Thank you so much, and thank you for the interview. Oh, sure.

So, you know, Israel does have a big presence at this conference. I'd love to hear more about ITC. Great.

Of course, ITC, it's an, uh, AI software that basically connect to existing cameras in the intersections, collecting all the data, understand the pattern and on the analysis behind it. And bottom line preventing traffic gems to happen by connecting to the traffic lights controller. Of course, in the middle, with all this information, we are getting the city municipality policies that they would like to promote, and with the data and their policies, we know how to manage the traffic and of course, promote everything that they would like to promote in the city if they would like to prioritize pedestrians or any other things.

And How long have you had this company for? So the company's, uh, founded in 2019 and already we managing approximately 3 million cars a day. So the solution is fully installed and already operated in Israel, in Europe and us, uh, right now.

And we are looking to expand of course. So, um, what is the, what is the situation? Obviously we know that, that Israel's it's difficult there right now, but I still see a pretty big turnout.

So what do you make about that? So I think everyone knows that, uh, resilience is one of our core values as a Israeli and as entrepreneurs. And you see all the people here around, because when we have a goal and target, then we need to reach.

We know how to do that by all means. So nothing can stop us. That's really great news.

And, uh, you said you're looking to expand. So tell me about that. So basically ITC, um, looking to expand and, uh, engaging with cities, municipality, counties level, uh, showcase our technology, showing our value, what we can get and, and, and what are type of values the customer will get from our software.

Hiring people. Here in Florida, a lot Of, I I, obviously a lot of people are moving to Florida from other places, but from Israeli tech, we got more offices in America. You see companies moving to America.

It's something that's, uh, quite obvious to every Israeli company because this is the market that we are aiming for. But when you, when you're reaching to the US market, there's several, there's 50 states that you can, you can choose out of. And moving to Florida is very attractive because of all the support that you're getting over here.

Um, not only nice weather and amazing people, but a very, uh, a lot of support from the, uh, from the, uh, city, the state level story, and also from, uh, um, the local, uh, government and business around. So it, it, it's Florida became very attractive to, to entrepreneurs and to companies to come over. If you're getting so much support, why not?

Well, So what is your advice to young entrepreneurs like yourself or even even younger? We have a lot of our viewers are work in tech, work in it, and maybe they have an idea for a startup, like, but you went ahead and did it. So what's your advice?

I will say, try and do it. Jump to the, to the pool, to the big ocean and try it, destroy it. And it's, it's perfect and it's okay to, uh, fail.

It's part of the, the process. Um, you need to understand that the only way to to get to success is to at least fail at least few times. So do it.

Just do it. Don't, don't be afraid. Great message and look forward to hearing more from, uh, ITC and, and Israel and the us.

Avi Schneiderman, thank you so much for joining me. Thank you so much. Alright, Well we're gonna have more great interviews with thought leaders from I Emerge America 2024 coming up.