Targeted AdTech with Groupix’s Liran Barniv

Hi everyone. I'm Bonnie Schneider on Lincoln Road, just outside of the Miami Beach Convention Center where Emerge Americas is happening, and it's brought in over 20,000 attendees from all over the world. And I have one right here now who is a CTO and Co-founder of Rubiks Theran.

Vania, thank you so much for joining me on text on tv. Uh, thank you so much for having me, uh, really enjoying the conference. Uh, groupy is, uh, is a startup company in the ad tech space.

We are connecting, uh, big advertisers, uh, with, uh, communities on social media, uh, mainly Facebook, Instagram, and, uh, we are here to raise, uh, capital and raise awareness of our product and services and really enjoying the conference. Thank you so much for Oh, That's fun. I, I was wondering if you could talk about our, our viewers are really interested in AI and what the, the latest innovations that you're doing in ad tech.

Can you just talk in general about what's, what's been happening in that field? Absolutely. If you're not leveraging AI today or, uh, you are out of the market, uh, we are definitely using the technology, uh, integrating with our, uh, with our tech between matching our target audience and our, uh, clients.

And, uh, we're definitely in infinite stages, but, uh, we're definitely leveraging AI and ML and, uh, LLM. So tell me more about a ad tech and, uh, what your company group does. We are, uh, an online marketplace.

Uh, if you are an, if you are a community owner on Facebook, uh, and you want to get paid for ads, people advertising for your community, and you want to target it more relevant, uh, ads to your community, you go on our, our website, you sign up and we connect you with advertisers who are looking for specific markets. Let's say you are targeting, uh, bike riders, let's say Audi Davidson bike riders in, in, uh, Miami, Florida or, uh, uh, bakery or mom baking in, uh, in Kansas. Uh, we can target your market to those communities, uh, and what advertisers and, uh, community owners can get paid for their efforts and get better revenue for the dollars.

You know, I noticed there were several entrepreneurs and startup, um, founders from Israel today. Quite a few actually. Yes.

So Israel is, uh, is a huge tech hub and a startup hub. Uh, we are actually located here in, in south Florida, in Miami area. Uh, we have actually r and d also in Israel.

Uh, Israel's definitely known for his, uh, startup, uh, industry and a lot of emerging technology comes from there. I'm very proud to be from there and being part of the scene and contribute to the, the bigger ecosystem. Uh, we are really happy to be here in south Florida.

Israel was always, you know, throughout history, you know, suffer from some adversities and challenges and we are proven, uh, to overcome, uh, all our challenges. I think that's why big tech companies and all the big fours, uh, are investing in, uh, Israeli startups. Well, it was great to meet another co-founder here on Lincoln Road just outside of the Miami Beach Convention Center for Emer America's 2024.

I'm Bonnie Schneider for Textron tv. Stay with us. You'll see more great interviews like this one coming up.